Writing Captivating Captions for Social Media Posts
Don’t mail it in on the caption! It’s a huge part of motivation and context for your social media post. Here are a few tips for writing great captions on social.
Just Pick One: 4 Questions for Writing Ads That Work
I’ve written my fair share of ads in the last year or two. We’ve done huge 330k piece mailers, taken out full-page ads in local papers and magazines, and run several successful Facebook/Instagram ad campaigns. So what I’m about to tell you is real-world...
Your Most Common Questions about Email Answered
Email is still king. Let me just put it in perspective for you. According to The Radicati Group, a technology research firm, the total number of email accounts worldwide was scheduled to hit 4.9 billion by 2017. That’s 3x more email accounts than there are Twitter and...
5 Things Church Communicators HAVE to Stop Writing
The often neglected child of good church communications is the written copy. Which is weird, since the bulk of our faith instruction comes from God’s written Word, so you’d think we would recognize the importance of it. Yet, I digress. “More and more people today are...
How Do They Come Up With This Stuff? 4 Content Creation Tactics
Content creation is easy. You just have to know where to look for inspiration. And everybody said “boooooooooo!” because it’s the one question among social media managers I hear daily. DAILY. How do you come up with stuff? What do I post? How can I get my people to...
Write Better Blurbs That Aren’t Lame
I’m going to tell you how to write better blurbs in 3 sentences every time that will make what you’re communicating clear, compelling, and simple.