Church Communications
There’s No “Ta-da!” in Team
In the game of poker, there are no teams. You hold your cards close to your chest, careful not to...
5 Things Church Communicators HAVE to Stop Writing
The often neglected child of good church communications is the written copy. Which is weird, since...
Get Down to Business with Instagram
Like a leisure suit from the ’70s, I use Instagram for leisure, but I also use it to get down to...
Google Photos Wants to Read Your Face and Enslave You
As AI and facial recognition screams into the limelight of today’s technology… ...I’m still...
Managing Perception: I think you think you know me but I don’t think you do
Everything I do in my communications role at my church is about people. But not everyone thinks...
Marketing is Biblical: A Theology for Cutting Through the Noise
Turns out, there’s a decent theological approach to marketing found in the Bible. If we’re going to cut through the noise today, we have to learn how to embrace the best parts of marketing in the church.
Communications Advice after Year One
One of my favorite comic series is Batman: Year One. We see the origin story of Bruce Wayne slowly...
IGTV and the Evolving Instagram Ecosystem
If you haven’t noticed, everything is coming up Instagram these days. The platform has been...
Online Humor: Do-Do’s and Don’t-Do’s
Humor is a funny thing. It’s hard to tell when you’ve hit the mark right on the ha-ha’s or if...
When Your Pastor Thinks Social is Dumb
Personally, one of the hardest things for me to deal with is being deflated like a balloon. Like,...
No More Tiers: A New Way to Promote
Promoting events in your church can bring you to tiers. Everyone wants the prime real estate,...
Social Media Policy for Staff (before they get nearly naked this summer)
I’m so glad to be moved into my new house and settling in nicely. That can only mean that I’m now...
Organizing a Photography Team
A great Instagram strategy really relies heavily on a solid photography team. Have you built one...
Chopping the Writer’s Block
Did you know that Chuck Norris once kicked a horse in the chin? Its descendants are known as...
Instagram Content Marketing and the Common Ground
I’ve been reading a fantastic book lately called A Winner's Guide to Negotiating: How Conversation...
9 engaging questions to ask on Instagram
When you want to get people engaged, it’s good to show interest in them and what better way than asking a question? These 9 questions will help you!
Creating Shareable Content that Engages Your Audience
Why did I feel compelled to share that horrified potato standing over french fries image or the...
Instagram’s Newest Updates Ever!
No doubt, Instagram is my favorite platform. So when they drop new features, it’s like Reeses...
Who Wants to Be a Toys R Us Church?
I guess we all grew up. Too soon? Toys R Us is closing its doors, so there will never be another...
Mailchimp has Segments. Like a Worm.
Mailchimp is more than just a way to send pretty emails. Of course, the prettier the email, the...
Before You Launch into Mailchimp for Email…
I love Mailchimp. For all its power, Mailchimp can be a bit overwhelming for those who have never...
5 Leadership Principles for Communications Directors
I thought I’d shift gears a little this week. Normally, I give you how-to’s and whatnots and...
A Communications Process Like Good Coffee
I don’t know anything about coffee except that if it’s supposedly really good and that it takes...
16 Things Pastors Can Post on Social Media
“My pastor doesn’t know what to post on social media.” I hear that a lot in the different...